Cambean Hospitality Partners With Everglades Foundation as Part of Cambean Earth Environmental Initiative
Published on Mon May 04, 2009 8:50 am
Source: Plan A/Cambean Hospitality Press Release
Cambean Hospitality Partners With Everglades Foundation as Part of Cambean Earth Environmental Initiative
Cambean becomes first hospitality company to partner with South Florida non-profit group to help protect and restore the Everglades
MIAMI BEACH, FLA. — FEBRUARY 24, 2009 — Cambean Hospitality, a Miami Beach-based hospitality group that owns and manages four boutique hotel properties in the historic South Beach area, has entered into a partnership with the Everglades Foundation. The partnership was formed to support Cambean Hospitality’s Cambean Earth environmental initiative, which was recently created to help promote sustainability in the hospitality industry worldwide.
The Everglades Foundation’s mission is to protect and restore America’s Everglades, one of the world’s unique natural ecosystems that provides economic, recreational and life-sustaining benefits to the millions of people who depend on its future health. Recently, the Everglades Foundation played a significant role in supporting the State of Florida’s decision to purchase more than 180,000 acres of agricultural south of Lake Okeechobee from U.S. Sugar Corporation to advance Everglades restoration.
“It’s an honor to partner with the Everglades Foundation to help them educate the public about this vital ecosystem’s restoration,” stated Brian Scheinblum, president of Cambean Hospitality. “Part of the process in choosing a local non-profit group to align with our Cambean Earth initiative was that its efforts have a local impact, it promotes sustainability, and that the majority of its expenses are focused on the primary mission of Everglades restoration. The Everglades Foundation, as evidenced by their success and professionalism, is a deserving cause, and we are very excited to contribute to their goals.”
The Cambean Earth Environmental Fund, the contribution arm of the Cambean Earth initiative will contribute to the Everglades Foundation by donating a portion of the proceeds of the sale of Cambean Earth apparel and a percentage of room sale profits from Cambean Earth branded properties.
In addition to contributions, Cambean Hospitality will help raise awareness of the Everglades Foundation by airing a 30-second television public service announcement in the guestrooms at every Cambean Hospitality property, as well as supplying information through in-room directories, and providing space in the lobbies of Cambean properties for educational materials. Web links will also be provided on the Cambean Hospitality Web site to help educate the public and solicit donations for the Everglades Foundation.
“As our first hospitality partnership, the level of commitment to sustainability as represented by their Cambean Earth branding and properties such as The Clifton South Beach, is exactly what we could hope for to raise awareness of the critical need to restore and protect America’s Everglades as a national treasure and the water resources it provides,” stated Kirk Fordham, CEO, Everglades Foundation. “We appreciate Cambean Hospitality’s efforts on behalf of the Foundation and look forward to a long-term partnership with the company.”
Cambean Earth, a new brand that defines the sustainable systems and practices being implemented throughout Cambean Hospitality, will serve to educate Cambean property guests about its environmentally friendly lodging practices, as well as steps guests can take every day to promote a greener, cleaner Earth. As part of the Cambean Earth initiative, Cambean Hospitality established the Cambean Earth Environmental Fund, which will make contributions to both local and national charities that are dedicated to protecting natural resources and sustainability.
For more information, please contact Brian Scheinblum at (305) 455-2236 or visit www.cambean.com
About the Everglades Foundation Mission
The Everglades Foundation, Inc. is a 501(c) (3) not-for-profit, charitable organization dedicated to protecting and restoring one of the world’s unique natural ecosystems that provides economic, recreational and life-sustaining benefits to the millions of people who depend on its future health. Since 1993, the Everglades Foundation has played a leadership role in advancing Everglades restoration through the advancement of scientifically sound and achievable solutions. The Foundation seeks to reverse the damage inflicted on the ecosystem and provide policymakers and the public with an honest and credible resource to help guide decision-making on complex restoration issues. For more information, please visit www.evergladesfoundation.org
About Cambean Hospitality
Cambean Hospitality is a Miami Beach-based hotel ownership and management company that provides professional support services to independent hotel properties. Cambean Hospitality combines cutting-edge technology services and prestige locations, incorporating high-end yield practices to maximize profits and streamline expenses through personalized strategies that focus on operations, finance, sales and marketing, as well as human resource management.
Currently, Cambean Hospitality properties include the Nash South Beach Hotel (www.nashsouthbeach.com), Carlton Hotel South Beach (www.carltonsouthbeach.com), Majestic Hotel South Beach (www.majesticsouthbeach.com), and the Clifton Hotel (www.cliftonsouthbeach.com), all located in the historic South Beach district of Miami Beach. Cambean Hospitality is aggressively pursuing management and acquisition opportunities throughout Miami Beach and other Florida markets. For more information, please visit www.cambean.com or contact Brian Scheinblum at brian@cambean.com
About Cambean Earth
The mission of Cambean Hospitality’s green-lodging initiative, Cambean Earth, is to promote the growth and acceptance of sustainable hospitality options worldwide, through the development and implementation of industry-leading environmentally friendly systems and practices in all Cambean properties. We are firmly committed to identifying and incorporating the most effective and efficient means of conserving energy, water and other natural resources, while providing a unique and luxurious hotel experience for our guests. To that end, we will employ the most innovative technologies and systems available to us throughout our organization, and will seek to educate our guests, as well as our management and staff, about the benefits of sustainability.
