Published on Thu Apr 03, 2008 5:46 am
Source: Mighty Leaf Tea/Press Release
Mighty Leaf Tea Introduces three new Organic Teas,
Organic African Nectar, Organic Detox Infusion and
Organic Green Dragon Tea
Mighty Leaf Tea pioneered the silken mesh Tea Pouch™ and set a new standard for luxury single servings of loose whole leaf tea that satisfy and simultaneously answer the current consumer trend towards all-natural products. Each biodegradable Tea Pouch™ is hand-crafted with hand-picked whole leaf tea garnering “Best New Product Packaging” in 2006 by the Specialty Coffee Association of America. Today, five of the 17 Mighty Leaf Tea varieties of artisan-crafted Tea Pouches are certified organic.
Mighty Leaf Tea – Organic African Nectar
Taste Profile
Mighty Leaf Tea’s new Organic African Nectar tea uses African Rooibos leaves teeming with tropical fruit and blossoms. It creates a palatal journey to the fertile tropics with all the savory flavors of fruits from the “alluring continent” of Africa.
First Introduced to US
The launch of the new Organic African Nectar is slated for Spring 2008 for food service and Fall 2008 for retail. Mighty Leaf Tea launched in 1999 in San Francisco.
Origin
Mighty Leaf Tea’s new Organic African Nectar is designed with rooibos leaves from South Africa.
Health Elements
Rooibos is rich in antioxidants and minerals. According to folk medicine that is still practiced in South Africa, a mother will drink rooibos and breastfeed her child sick with colic to lull them to sleep. Additionally, for those in the midst of chemotherapy, rooibos helps stave away nausea post-chemo.
Available Sizes and Retail
A box of 15 Tea Pouches is priced for a suggested retail of $8.95.
Upcoming Launches
Organic Green Dragon Tea Fall 2008
Organic Detox Fall 2008
Mighty Leaf Tea – Organic Detox Infusion
Taste Profile
Mighty Leaf Tea’s new Detox Infusion is a luscious, detoxifying herbal infusion highlighted by clean notes of mint and basil. Your next spa retreat comes in a cup.
First Introduced to US
The launch of the new Organic Detox Infusion is slated for Fall 2008. Mighty Leaf Tea launched in 1999 in San Francisco.
Origin
Mighty Leaf Tea’s new Organic Detox is designed with herbs from Germany.
Health Elements
This blend features basil, burdock root, dandelion, red clover flower, peppermint, and licorice to create a refreshing infusion that cleanses our insides. Basil has been used for mild nervous disorders and for the alleviation of wandering rheumatic pains – the dried leaves are said to be a cure for nervous headaches. Infusion of the green herb in boiling water is good for all obstructions of the internal organs as it arrests vomiting and allays nausea. Burdock root has several modern medicinal uses. The plant is rarely used alone and is usually combined with other herbs. Burdock has been used to soothe dry and scaly patches on the skin and scalp, as well as to support digestion and increase appetite. A dandelion’s young leaves are used in tea as a natural diuretic. The roots are a mild laxative and promote bile flow and liver function. Red clover flower may allow for the relief of menopausal symptoms. Red clover’s isoflavones have been shown to have a positive effect on blood pressure in certain populations. Peppermint boasts an antispasmodic action, with a calming effect on the stomach and intestinal tract. As a tea, extract, or in a capsule, peppermint is useful for indigestion, cramp-like discomfort of the upper gastrointestinal and bile duct, irritable bowel syndrome and inflammation or irritation of the gums. Licorice is one of the most extensively researched medicinal and food plants. Studies on licorice have demonstrated positive effects for treatment of various types of ulcers. Others showed that dietary consumption of licorice root extract may help to lower cholesterol and act as an antioxidant.
Available Sizes and Retail
A box of 15 Tea Pouches is priced for a suggested retail of $8.95.
Upcoming Launches
Organic African Nectar Spring 2008 (food service)/Fall, 2008 (retail)
Organic Green Dragon Fall 2008
Mighty Leaf Tea – Organic Green Dragon Tea
Taste Profile
Mighty Leaf Tea’s new Organic Green Dragon tea is designed with China’s highest-grade Longjing green tea leaves that are delicately pan-fired to brew a nutty and buttery cup of today’s finest taste experience.
First Introduced to US
The launch of the new Organic Green Dragon Tea is slated for Fall 2008. Mighty Leaf Tea launched in 1999 in San Francisco.
Origin
Mighty Leaf Tea’s new Organic Green Dragon Tea is designed with tea leaves from China.
Health Elements
In addition to green tea being rich in antioxidants, it has been purported to help with weight loss. If consumed before exercise, it may also help to sustain greater endurance while working out.
Available Sizes and Retail
A box of 15 Tea Pouches is priced for a suggested retail of $8.95.
Upcoming Launches
Organic African Nectar Spring 2008
Organic Detox Fall 2008
Distribution
Mighty Leaf Tea is well positioned distributing in all 50 states and in over 24 countries worldwide. In the US, Mighty Leaf Tea is available in Whole Foods markets, high end department stores such as Neiman Marcus and Nordstrom and other specialty and gourmet food markets. Mighty Leaf Tea is also available on our website at www.mightyleaf.com.
Awards and Accolades
In 2006 and 2007, Mighty Leaf Tea was noted as one of the 500 fastest growing privately owned companies by the INC business index. In 2007, INC recognized Mighty Leaf Tea for its explosive growth in the food and beverage market. Food + Wine magazine selected Mighty Leaf’s Mayan Chocolate Truffle as #27 of their “Top 100 Tastes to Try in 2007”. Cook’s Illustrated magazine tapped Mighty Leaf’s Organic Breakfast as the “best plain black tea in the premium category”. Their innovative portfolio of teas continues on with new 2007 additions, including the Chocolate Truffle Tea Collection and White Orchard, among others.
