BRAND LAUNCH: AperiTea brings tea to spirit world Marteanis and TeaSparklers make a huge splash!
Published on Mon Nov 05, 2007 6:31 am
Source: Annelies Zijderveld, Mighty Leaf Tea Co
Brand Launch: AperiTea™ brings tea to spirit world Marteanis and TeaSparklers make a huge splash!
May, 2007 (San Rafael, CA) — Shaken, not stirred. Sipped, not gulped. Introducing AperiTea™-the answer to what everyone will be drinking at cocktail hour. Combining fruit concentrates with infused Mighty Leaf whole leaf teas, AperiTea™ makes a great addition to cocktails or mocktails.
“As we crafted customized tea recipes for our partners in the hospitality industry, bar recipes continued coming up and we realized the desirability of easily composed tea-infused bar drinks,” said Joane Filler-Varty, founder of AperiTea™ and hospitality director of Mighty Leaf Tea Company. “AperiTea™ crosses so many boundaries by being a mixer that can work well in crafting luscious sparkling water tonics for spas or as a refreshingly different cocktail base.”
The popularity of vodka, specifically flavored vodkas, continues to build a buzz around cocktails. According to the Distilled Spirits Council of the United States, 2006 saw the rising volume of super-premium vodka increasing 38.6 percent to 4.1 million cases. Paired with flavored vodka, AperiTea™ allows the bartender opportunities to concoct beverages already popular with guests, yet now enhanced with the appealing health boost of tea. Limited only by their imagination, bar chefs can create sophisticated, hip AperiTea™ blended cocktails along with alluring non-alcoholic mocktails.
A perfect base for spa and poolside beverages, each AperiTea™ blend is no sugar added and Preservative-free. Composed of enticing fruit juices and signature Mighty Leaf tea profiles, they pair harmoniously with club soda, waters and juices to make refreshing and alcohol-free thirst-quenchers for adults and children alike.
Currently, these soon-to-be-the rage mixers are available in three mouthwatering flavors: Orange Jasmine Mango, Green Tea Tropical, and Chamomile Citrus Berry. The new AperiTea™ tea-infused mixers provide a caffeine level for every kind of preference, including none at all! For guests seeking a light, refreshing citrusy caffeine-free spin on the traditional Cosmopolitan, Chamomile Citrus Berry hits the spot. Lightly caffeinated and loaded with antioxidants, Green Tea Tropical is a convergence of delicate green tea with pineapple, strawberry and guava notes, sublime with sake or gin. For a caffeine boost, Orange Jasmine Mango blends smooth black tea leaves with vanilla, jasmine flowers and citrus accents. Savor it in a Mango Tango.
“Grow your cocktail menu offerings with ease through AperiTea™, while providing a premium mixer for superb spa concoctions and poolside additions. Sparkling water never tasted so good,” said Filler-Varty. “Afternoon Tea takes on a new pizzazz, extending tea indulgence into the evening and onto new palates”.
Mighty Leaf Tea Company
136 Mitchell Blvd.
San Rafael, CA 94903
Toll Free: 877-MY-T-LEAF (877-698-5323)
Facsimile: 415.491.9521
www.mightyleaf.com
